Nora Zukauskaite: Brand Agency London’s Global Marketing Director

Nora Zukauskaite is a true powerhouse in the global marketing landscape. With over 15 years of invaluable experience in marketing and advertising, specifically within the personal care and beauty industries, Nora is an inspirational leader with extensive and in-depth knowledge of both the creative agency and brand side. 

Passionate about Gen Z marketing, the metaverse, Web3, and building independent brands that stand out from the crowd, Nora is renowned for her creative and disruptive thinking and empowering, outspoken nature. She consistently pushes boundaries and embraces innovative strategies to elevate brands to new heights.

Nora’s expertise extends beyond her creative prowess. As the Global Marketing Director at Brand Agency London, she ensures her team delivers stellar results through exceptional marketing strategies and leads them in forging meaningful connections between consumers and products worldwide.

Before her current role, Nora Zukauskaite held key positions such as Account Manager at Ogilvy & Mather Singapore, Global Brand Manager at Pangaea Laboratories, and UK Head of Marketing at FOREO. These roles have contributed to Nora’s wealth of experience and expertise, evidenced by numerous accolades. Notably, she was named in the Glossy Top 50 Talent in 2022, a yearly list highlighting the most recognisable brands and companies – a remarkable achievement for someone hailing from an independent brand.

About Brand Agency London

Brand Agency London is a pioneering global brand in the realm of beauty innovation and vegan cosmetics. With an unwavering dedication to excellence, the company strives to offer an extensive range of exceptional, top-notch products through their Ciaté, Lottie, and I Am Proud brands. Catering to a wide range of needs and budgets, their extensive collection includes makeup, nailcare, skincare, and beauty accessories.

Going beyond the creation of remarkable products, the company are on a mission to forge a more environmentally conscious future. They’ve joined forces with Ecologi, a carbon footprinting tool, and together, they have already made an astounding reduction of 90 tonnes of CO2e. Moreover, they have also committed to planting over 1,800 trees since 2022, significantly impacting our planet. Brand Agency London also takes pride in being PETA-certified cruelty-free, with most of their products being vegan. 

Getting to Know Nora Zukauskaite

Nora Zukauskaite’s remarkable journey is a testimony to her unwavering passion and dedication. Her extensive experience, innovative thinking, and leadership skills make her a true trailblazer in the industry. The scale of Nora’s position becomes clear when discussing her day-to-day role in more detail. “I lead the marketing team globally”, said Nora. “My job is to ensure that consumers around the world fall in love with our products and brands and come to shop at our retail partners.” In discussing what she most loves about her industry, Nora highlights exciting transitions of recent years, saying, “The industry is fast-moving; it has changed a lot in the last decade. The power is shifting from conglomerates to indie brands.”

However, Nora’s credentials extend far beyond her impressive achievements. Her influence, resilience, persistence, negotiation skills, commercial acumen, and creativity are all critical ingredients behind her success. Nora also recognises the importance of attention to detail. Indeed, when asked for her favourite quote, Nora responded: “God is in the details”.

In addition to her professional accomplishments, Nora is a founding member of the CHIEF UK chapter, a private network specifically designed to empower women executives. With this platform, Nora connects with like-minded individuals to further contribute to her industry.

Aside from achieving commercial success and influence, Nora has far more lofty ambitions that she wishes to achieve in her role. When asked what effects she hopes to have in the industry, Nora confidently stated that she wants to “challenge the unhealthy beauty stereotypes for younger audiences”. She is also quick to recognise the importance of preserving our planet and its delicate ecosystems – evidenced by Brand Agency London’s commendable efforts in the fields of vegan, eco-friendly cosmetics.

What can you anticipate from Nora’s role on Growy?

Discussing what drives her to teach others, Nora Zukauskaite highlights her belief in the benefits that learning from the valuable experiences of others can provide – as well as recognising how helping others can further your own self-development. “If people are inspired by my stories, or learn something new, or learn from mistakes I’ve made, it means I am making a mark.” She said, continuing, “That is important when searching for a bigger meaning professionally.”

Moreover, Nora also recognises the positive impact that a manager can have when they are invested in the development of their staff, suggesting that who they work for is an important consideration. Asked what advice she would offer young people starting a career in her industry, Nora offered, “Choose a manager you can learn from and that believes in you…. in the early days of your career, a lot depends on your manager. Your path to success can be very long or short depending on who is supporting you.”

Throughout her career, Nora has gained invaluable insights by working with a variety of brands in various stages of their life cycle. Armed with this real-world experience and know-how, Nora Zukauskaite brings a wealth of essential skills and advice to Growy that will prove invaluable to anyone looking to start a career in her industry.

To learn more about Nora’s professional expertise, please visit her Linkedin Profile.