Course Description: In this comprehensive course on launch planning for start-ups, you will learn how to strategically approach your launch plan and select the right channels to maximise your success. The course is designed for entrepreneurs and professionals who are preparing to launch their products or services in the market. Section 1: Approaching Your Launch Plan Learn the key considerations for creating an effective launch plan. Understand how to define your targets (KPIs) and select a North Star metric that aligns with your business goals. Gain insights into identifying your target audience based on their behaviours and discover how to manage your budget effectively. Section 2: Define the Early Adopter Audience Discover the importance of defining your early adopter audience. Learn how to critically analyse your audience and identify the group with the lowest barriers to adopting your product. Understand how to tailor your messaging to address their pain points and create a personalised approach. Conduct research and gather valuable insights from potential customers to inform your messaging strategies. Section 3: Select Relevant Channel Mix for the Launch Explore the process of selecting the right channels for your launch. Utilise insights from customer interviews to determine where your potential clients spend the most time. Discover the value of offline engagement and creative approaches to reach your target audience. Focus on proving product-market fit and be flexible in your approach to maximise your limited resources. Practical Application: Gain practical insights from real-world examples of successful launches. Learn how Loop Money, a fintech app, targeted a specific audience and utilised a mix of digital and offline channels to acquire thousands of active users. Understand the importance of adaptability and pivoting in the early stages of your launch. Conclusion: Embrace a testing mindset and take action. Understand the importance of launching as soon as reasonably possible and be prepared to pivot quickly based on your learnings. Get ready to optimise your acquisition strategy with the follow-up course, 'Agile Acquisition for Start-Ups.' Enroll in this course and gain the knowledge and skills to strategically plan your launch and select the most effective channels for your start-up's success. Start your journey towards a successful product launch today!
Course Description: In this comprehensive course on launch planning for start-ups, you will learn how to strategically approach your launch plan and select the right channels to maximise your success. The course is designed for entrepreneurs and professionals who are preparing to launch their products or services in the market. Section 1: Approaching Your Launch Plan Learn the key considerations for creating an effective launch plan. Understand how to define your targets (KPIs) and select a North Star metric that aligns with your business goals. Gain insights into identifying your target audience based on their behaviours and discover how to manage your budget effectively. Section 2: Define the Early Adopter Audience Discover the importance of defining your early adopter audience. Learn how to critically analyse your audience and identify the group with the lowest barriers to adopting your product. Understand how to tailor your messaging to address their pain points and create a personalised approach. Conduct research and gather valuable insights from potential customers to inform your messaging strategies. Section 3: Select Relevant Channel Mix for the Launch Explore the process of selecting the right channels for your launch. Utilise insights from customer interviews to determine where your potential clients spend the most time. Discover the value of offline engagement and creative approaches to reach your target audience. Focus on proving product-market fit and be flexible in your approach to maximise your limited resources. Practical Application: Gain practical insights from real-world examples of successful launches. Learn how Loop Money, a fintech app, targeted a specific audience and utilised a mix of digital and offline channels to acquire thousands of active users. Understand the importance of adaptability and pivoting in the early stages of your launch. Conclusion: Embrace a testing mindset and take action. Understand the importance of launching as soon as reasonably possible and be prepared to pivot quickly based on your learnings. Get ready to optimise your acquisition strategy with the follow-up course, 'Agile Acquisition for Start-Ups.' Enroll in this course and gain the knowledge and skills to strategically plan your launch and select the most effective channels for your start-up's success. Start your journey towards a successful product launch today!
